Meta Consumer explores how the metaverse and virtual worlds are economic sites for content production and consumption. Combining studies into consumer behaviour alongside the analysis of ‘gamer types’ using Bartle’s taxonomy of players, MetaConsumer creates experimental retail experiences, leveraging how people instinctively engage with virtual environments. The game is constructed around a system of agents containing both consumer and gamer profiles. Players must create structures that appeal to both the consumerist tendencies of these shoppers and the ways they are predisposed to interact with virtual environments, using combinations of different generic elements which then become attractive to agents based on their personality type. ‘Killer’-type players, who thrive on competition, will be attracted to vertiginous structures inspired by games such as Doom Eternal. In contrast, ‘explorer’-type players will seek out structures providing unexpected journeys, drawing upon the aesthetics of games like Minecraft. As players perceive game worlds in fundamentally different ways according to their personality, MetaConsumer uses this in a shifting landscape of experiences and consumption.